Three Key Ingredients to Make Money From Candy

When you want to make money from home made candy there are basically three important elements to focus on. These may seem very simple but it is not as easy as it may seem.

You want to make a profit from your efforts and focusing on the following will help you achieve that goal:

Selecting the right product

Making a quality product

Marketing your product

A homemade candy business can be very profitable but the competition out there is extremely competitive and you will have to do something unique to be successful.

Selecting the right product

This is probably the biggest problem to overcome to be able to earn a decent income from home made candy. There are so many candy options that it is difficult to decide which product will be the most profitable. As a general rule it is better to have a number of products that will offer a greater chance of making a profit. A range of products can be from different types of candy such as soft candies or brittles etc. The other option is to take a particular product such as fudge for an example and then by adding different ingredients such as white chocolate, brown chocolate, ginger etc. get a variety of the same product. You could also use these products to add to a special theme such as an Easter fudge candy or a valentine fudge candy. The point is that your creativity can provide that special niche for your product.

Another point to consider is the cost factor in making certain candies. Sometimes the cost to produce a product is such that it is difficult to make a decent profit from it. So each type of candy should be carefully costed to make sure that you can earn a profit from it. Also consider items such as packaging, transport etc. By using a costing tool such as can be found in my e-book “Baking for Profit – start a home business”, you can quickly and accurately calculate the profit margin of candy products and also be able to compare different candy recipes to find the best options.

Making a quality product

There is no compromise for a quality product – especially if it is a homemade candy. Consistency in quality is crucial. Every batch should be of the same high standard. The aim should be to establish a reputation for high standard products that look great and taste great. If a recipe is used for the first time, make sure that it is tested properly. When you are happy with the end product, the recipe must be followed exactly every time a batch is made.

Another important point is to make sure that you use only the best quality ingredients. Trying to save on the cost of ingredients will just be shooting yourself in the foot.  The same goes for tools and equipment. A good quality candy thermometer, electric mixing equipment and measuring tools are all vital for success.

Marketing your product

The end objective of your candy business is to sell your product at a profit. The first point is to aim your marketing effort at the top end of the market for discerning buyer. There are a few reasons for this strategy.

Firstly, you want to make a good profit to reward you for your efforts. There is no sense in doing all the hard work and not earning a reasonable return on your efforts.

Secondly, items such as packaging, wrappers etc. are expensive and you want to develop your business to a higher level for which you will need money.

Potential marketing efforts should include as many options as possible. Think of selling at flea markets, farmer markets, boutique shops and the internet. For the internet you will have to create a website. To start off you can use one of many excellent free website creators such as Simple Site, Weebly and Site Build It. You can also start a blog and start marketing through social media such as Facebook.